The new wooden road, street or area name signboards with the sparkling gold lettering on street corners, intersections and outside some landmark buildings in Karachi, cannot be missed.
They are not just noticeable, they are quite a refreshing change from the regular blue, sometimes even wrongly spelt signboards we have been tolerating on our roads so far.
These are the idea of new Karachi Commissioner Iftikhar Shallwani, who wants to put up the signboards all over the city.
Mr Shallwani, who has spent six years as a trade diplomat in Buenos Aires, Argentina, has travelled widely in South America from the ruins of Machu Picchu in Peru to the deserts of Antofagasta in Chile, and who speaks fluent Spanish and loves classical music of Mozart, Beethoven, Bach, and Argentine tango, is trying to bring Karachi to the level of an international tourist city. ⠀⠀⠀⠀⠀⠀
“Karachi has everything [that] any international city can possess, it only needs proper presentation and marketing by the city managers and professionals,” said Mr Shallwani. ⠀⠀⠀⠀⠀⠀
“There is a place in Argentina in the province of Patagonia known as Villa La Angostura where all houses, hotels, cottages and signboards are of the same wood art. ⠀⠀⠀⠀⠀⠀
The idea has been brought to Karachi with a little change of alphabets and placements,” he says, adding that Karachi needs eye-catching signboards to attract local, domestic and international tourism.
Photos by Fahim Siddiqi / White Star