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Welcome to #HM! Follow us at @HM_Man @HM_Kids @HMHome too! Use #HMxMe for your chance to be featured on our feed.

Try to name a better duo. We're waiting. 😏 #HM Cap: 0633148 Shoes: 0649445


Exploring Kiev with the gorgeous @tim_masha, @anna.pogribnyak, @nastiapoberezhna and @fashionagony in #HM! And did we mention that these girls were part of our grand opening of #HMUKRAINE this weekend?


Discover The Essences collection! Fragrances infused with carefully sourced materials from around the world. 🌏 Find your favourites today! #HMBeauty Yellow bottle: 0645627 Blue bottle: 0646280 Black bottle: 0646284


Introducing The Reveries! A collection that surprises and enthrals with its range of modern-yet-timeless fragrances. Get your favourites today! #HMBeauty Green bottle: 0611081 Purple bottle: 0611084 Orange bottle: 0611086


Discover our new perfumes! The Singles collection is full of happy and fun scents, designed to match your mood. 💃🏻 #HMBeauty


Turn up the volume on supersized tailoring this season! #HM Top: 0677304 Trousers: 0672456 Court shoes: 0673832 Shopper: 0643588 Bracelets: 0544895 Earrings: 0682437


When in doubt, turn to a simple yet stylish head-to-toe look with a pair of tapered trousers. #HM Blazer: 0639192 Jumper: 0678942 Trousers: 0686631 Suede mules: 0651059 Shopper: 0656037 Jacket: 0661151 Top: 0675095 Trousers: 0573716 Loafers: 0610321 Biker jacket: 0685791 Jumper: 0637515 Trousers: 0524825 Shoes: 0673832 Shoulder bag: 0436570


We've got this season's most coveted trousers. #HM Sunglasses: 0604837 Blouse: 0690783 Wide trousers: 0592986 Ballet pumps: 0671334 Earrings: 0687337


The boho look is back! Tag a friend who would look great in this blouse. 👀 #HM Blouse: 0682441 Trousers: 0670698


New season = new accessory cravings! #HMMagazine lists the latest must-haves. Swipe to find your favourite!


🌻🌻🌻🌻 @tezzamb #HM #HMxMe #regram


@souffrantnyc rocking the denim like no one else! #regram #HMxME #HMMan For more men's inspo 👉 make sure to follow @hm_man ! Shirt: 0659140 Top: 0570033 Skinny jeans: 0427159