| Color |
Rachel always reminds me how much I love color 💜
It's basically visual music...an emotionally-charged sensory experience that affects our perception of the world.
Color in itself is an art.
Coming from a video background, I've always been fascinated by how intentionally color is used in film to manipulate how we feel throughout a story.
This influence is also exercised in other parts of our lives all the time.
Colors are used by the advertising and interior design industries in an attempt to trigger emotions that lead to buying behavior.
Just because you use warmer lighting than Wal-Mart doesn't increase the likelihood of positively associated experiences with your brand, Target! Wait, yes it does. Bastards!
See what colors do to me?
Here are some basic tips that have helped in my ongoing journey of improving color that may help you too:
1. Color Spaces:
If you edit in Photoshop, the default color space is Adobe RGB which is not the same as the web standard of sRGB. When you render an image from Adobe to sRGB, the colors can slightly change - sRGB has less dominance in the blue and green ranges which can lead to duller images than intended. Double check your work in a sRGB environment to ensure it's Gram ready.
With the vast discrepancies in digital displays, we can't trust our eyes alone for consistent color. Get familiar with how to use scopes because trying to do color work without them is basically driving blindfolded. They'll save you headache and a ton of time that you can spend on other things like teaching your llama Chinese. Idk.
3. Focus on skin tones:
There's a reason why people use the white and orange look far too often. It's the simplest aesthetic to replicate, quick to edit, and hard to mess up skin tones. But there is so much more color to experience than white and orange! Editing with a focus on skin tones allows you to add color in a bold, intentional way without accidentally ruining your subject.
I'm out of space and nobody probably reads this far but I'm considering writing about these topics on my site in more detail.
Let me know if you'd be interested 🐼