FMD X MDFF International Design-Films//——— Object To Project. Giorgetti Design Since 1898
A journey through intelligent manufacturing and the renowned Brianza area, a symbol of the ability to make beautiful things that gain worldwide recognition. A story that began in 1898, in the family’s Meda workshop, and that today, with its 120 years of history, is being told to audiences in cities around the world. The re-reading of the past becomes the starting point for reflecting on the new factories and on present and future digital processes. Tradition and innovation, local area and projects, and challenges and transformations are intertwined in a narration constellated by interviews, which tell the many stories of the key players, both within and outside the world of the company. First and foremost, Carlo Giorgetti, grandson of founder Luigi, who gave the company a new direction by branching out into the States as early as the 1930s.
Director: Francesca Molteni Year: 2018
Language: Italian with English subtitles
Stay tuned for FMD 2019 event full schedule of local and international design-film documentaries, talks and panel discussions.