By my reckoning, it's now been three years since this dreamy daisy-picker appeared on the wall of an old warehouse at Brooklyn's Greenpoint waterfront park... In that time, I've seen multiple movies screened for free above her head on hot summer nights; the old warehouse has had a trendy bar-on-a-boat open on the river next to it, and the brick walls of dozens of other formerly-derelict buildings in the area have been transformed with more hand-painted ads and murals.
I watched one of those hand-painted ads go up on another, nearby brick wall over the course of about a week this month.
And as I watched the two artists balance on ladders to draw and paint directly onto the weathered brick, I couldn't help but appreciate a type of ad that's the polar opposite of what we're all exposed to nowadays on social media.
Instead of ephemeral digital chatter, I got to soak in the vibrancy of the paint on rough brick -- anchored in concrete surroundings, with no analytics whatsoever to measure its effectiveness or impact. (It might all still be capitalist blah, but, well, whatever.) Long live the painters 👩🎨 and long live advertising that still brushes shoulders with art, I say ❤️. #greenpointbrooklyn