Does your brand rock a dazzling smile and unexpected sense of humor, like legendary comedienne Julia Roberts? 🤣
Or is your business all about class and refinement, like sultry and sophisticated
Be sure your brand voice is consistent with what you’re really about. If your biz is fun-loving and down to earth, chat with your audience like you’re getting together for coffee: keep it casual, on-trend and genuine. ☕️ If your product or service says luxury and refinement, your writing should cast a spell that elevates your reader to a better place (chatting about daily doldrums or why life’s so hard=not OK). Brands that communicate elegance (and the $ tag that often goes with it ;) communicate thru captivating copy that provides fantasy and escape. Sidenote: copy like this also has to be error-free and grammatically flawless! 🥂
Making sure your writing is consistent keeps your audience from doing a double-take from conflicting messages and ensures you make an impact in the right way.
It also communicates confidence: you don’t need to appeal to everyone, just your target customer. 💕
Need a hand making sure your writing is consistent and directed to your dream audience? Give me a buzz! [link in bio] ✍️ .