A while back, someone commented on a picture I posted about my business name. It occurred to me that he, like so many others who I’ve met through the Insta-community, may not know much about the idea behind my company name or anything about me, for that matter. And though a single post can’t reveal all there is to know, it can at least give you an intro to the man behind Unrefined Designs.
Hi! I’m Sal, owner of Unrefined Designs. I’m a 30 year-old craftsman born in Florida, raised in North Carolina with a wife and son in the Raleigh area. We have 3 dogs, including the famous shop-dog, Max, and I love what I do. I’m in the business of creating. Through the use of elements like wood, metal and resin, we aim to bring the limitless visions of our unique clients to life in the most extraordinary way. Often employing priceless antique tools from the 1900’s with today’s latest and greatest equipment, we pride ourselves on our our ability to combine traditional craftsmanship with modern technology. Because while tools may change, the art of a quality craft is timeless. My business name was a collaborative idea that came to my wife and I while we were spitballing what we wanted people to know about us as a company. You may wonder why we chose “Unrefined” to represent us. Let me share why... Unrefined does not denote the nature of the items we produce; rather, it is the unfiltered, organic creative process behind each project. We fuse natural elements with our God-given ingenuity to create something unique and beautiful. While some of our finished work might look polished, I can assure you that the passion, the work, and the roots of our business remain raw and unrefined.
Times change, as do people, but one thing we want to stay committed to as a business is the core of who we are and what we stand for. And as we believe in this country, we believe in a sovereign God, and we believe in always being Real. Transparent. Raw. Unfiltered. Unrefined.