The birthplace of video, YouTube has continued its quest to bring video of all kinds to its more than one billion users. With YouTube Live, the company can utilize its expansive creator and advertising network to generate even more video to be hosted and monetized. YouTube makes it incredibly easy to aim, shoot and post.
In addition, the network is targeting broadcasting deals that were once reserved only for major TV networks. YouTube has signed a deal to live stream the next UEFA Champions League finals. There are also rumors that YouTube will stream live TV through a service called Unplugged that will carry some network channels and shows.
How to Create a Live Streaming Strategy
Live streaming is bringing one very important thing that is cementing their success: Accessibility. Firstly, it's giving the average online consumer a way to easily broadcast their life and thus greatly increase the amount of video on any given platform, which is then monetized.
Secondly, the phrase “anytime, anywhere” is truer than ever. Users can watch live broadcasts, whether on their PC or mobile device, in a matter of seconds. This greatly increases them overall time spent watching digital video. So how can you take advantage of the seemingly mass of consumers who will be creating and consuming live video? Create your own live streaming strategy.
Similar to any other social media or content strategy, you should have a unique offering, such as a theme. For example, if you’re a small business who makes t-shirts perhaps you live stream new designs from concept (drawing) to print. You could even live stream customer’s reactions to the new designs right in your store. Or perhaps you’re a local shopping boutique.
Live video could be a way to model and show off your new summer line to the masses in real-time as you unbox them. Think of live streaming as a window. One that gives your consumers a glimpse into your world and business. Give them something they want more and more of and before you know it they’ll be lifelong customers.