Lovestruckcow in collaboration with @nicotalkhq had the privilege of being part of the first ever launch of H&M Conscious Exclusive line in India.
A collection where contemporary styles are displayed with a sophisticated charm collaboration and that pays homage to 300 years of fashion at Musée des Arts Décoratifs located in Palais du Louvre in Paris and is inspired by painterly works of art. It takes the idea and art of sustainability to new levels and translates it with chicness which highlights their style objective — Working with new innovative materials such as beads and rhinestones made from recycled glass and #Denimite. Every garment in the collection, inspired by an artist or an artistic vision, is poetic, refined and beautifully finished. Each piece may as well be a story-teller, one inspired by a Gustave Moreau, another by a #Botticelli.
We helped in spreading the word across the Indian media about the launch of the collection and hosted an open house at the H&M studio in Delhi and invited media and fashion opinion leaders and took them through the collection. Images of association with @Rhea.Gupte and Aien Jamir @fashionandiofficial.
H&M launched it’s 'Recycle Your Clothes' campaign as well that year in India, informing and encouraging millions of it’s customers to help create a sustainable approach towards fashion. From it comes 'H&M Garment collection initiative', asking people to donate their discarded clothes in any of their 3,600 plus stores worldwide, where the brand promises to reuse and recycle these materials. Thus, 'H&M Conscious' is born, a collection of clothing designed entirely out of recycled material. #Throwback April 2016
#throwbackthursday #HM #HMConscious #SustainableFashion #HMIndia