⚫️Black, ⚪️white, ❤️red, 💛yellow 💚Green 💙Blue.....
Adam and I put meaning, weight and story into everything we do in our personal and professional lives. Many people don’t know this, but while Adam played baseball Leoni was created. Starting with the name Leoni ( a combination of Adam and my zodiac signs) mine is Leo and Adam’s is Gemini hence LEO-NI. Only it’s pronounced Leon-eee the way its pronounced in Italian. Then the logo, it’s a minimalist face of a lion being that a lion is ever so powerful we wanted to break it down to a simple form, one that is powerful yet approachable. 🦁
Our colors: ⚫️Black, ⚪️white, ❤️red, 💛yellow 💚Green 💙Blue.
⚪️ White: White is a combination of all the colors combined, the color theory behind it is that it is a reflection of integration, wholeness and completion. 🖤Black: the color theory behind black is that it is a reflection of the absence of everything the color white is.... so the whole idea for us was that we wanted more white in our logo than black to symbolize the wholeness and integration of services (design, real estate, & construction) to take over the black ⚫️ symbolic for lack of these types of companies in our hometown of #riverside. Further the two colors represent our desire to bring forth a new type of business, variety, and depth to our town in whatever way we could dream of. ❤️💛💙 are primary colors and we threw in the 💚 to stand out. Nothing great could ever come from what’s already been done in the same way time and time again. We knew we would always be the ones going against the grain of the standard (primary colors) making us the green(💚).
A couple of crazies ? 🙃 maybe, but we have passion, we have hunger and we have so much excitement to do our part in transforming this town one home and “business” at a time. @leoni_homes