Sport ignites passion & engagement.
Sport can start an argument, finish friendships & divide families.
Who doesn’t watch & play Sport?
Access is everywhere 24/7
It’s now a huge financial battleground for social platforms & the broadcast industry.💵💵💵💵 Access to our attention is extremely valuable, broadcasters & brands pay big bucks for access to us.
After all someones got to pay those immense fees to the ‘rights owner’ in addition to a share of our subscription fee.
It’s estimated marketing value globally is circa $700bn+ per annum.💶💷💴💵 Sport is a highly personal, immersive, passionate experience.
When your passionate about something you tend to align with like minded people.
In marketing ‘parlez’ brand amplification of your sport, team & favoured players is freely given because of that passion.
Advertisers seek to interrupt your passionate conversation.
Thing is - when I’m watching the game I couldn’t care less about ‘how brilliant your brand is, and what you can do for me’. 😡
Me & my mates are in the moment.👀👀 We want the fan side view - NOT the brand side view.
I know where to get my Beers 🍺 🍺🍺& 🍕 🍕🍕Pizza thank you very much.
So - stop interrupting it with intrusive ads 🤔