First of all, I don't really mean you should kill your business.
But in a way, I do. You'll get it in a minute.
Mostly the headline is just to get your attention and the image, well, mans couldn't resist being a bit dramatic.
So what the hell do I mean when I ask you to kill your business?
Who am I sef?
Well, let me tell you about something that happened this afternoon.
A friend of mine was filling a business-related form (person wey know know.. I won't say what it was about) and one question in there was: "What are 5 risks associated with your business and how do you plan to solve them?" I'm paraphrasing but that's the basic gist of the question.
We worked on that question for quite a bit.
The idea behind that question though is one that many of us entrepreneurs attempt to avoid.
We all love being very optimistic. But blind optimism is something you could do with less of as an entrepreneur.
Because like it or not, there are things (and people) out there that can kill your business.
And if you don't identify them early enough and take measures to prevent them, then you'll get surprised by them.
That's what I mean when I say kill your business before something or someone else does.
Ask Uber (who is suffering the effects of Reputation risk currently) if you think I'm lying.
Billionaire, Mark Cuban once said "Go out everyday and actively try to put yourself out of business." I completely get it now (and hope you do too). Optimism and faith are good but you need to watch out for the killers.
Expect the good, but plan for the worst.
Kill your business yourself before something or someone else does.