the story behind @shoopbeauty
I’ve covered why I created shoop in my first ever post, but I didn’t explain where the name came from.
So I thought I’d do that today, to give you a little insight on my account.
One day, I’m not sure what I was doing, but I started thinking about English words that didn’t make sense. The first one that came to mind was:
One goose, two geese
One foot, two feet
Why isn’t it: one shoop, two sheep? •
I obviously had to share that with the world, so I started telling it as a joke to my friends. My boyfriend and I started using the word ‘shoop’ seriously even though we knew it wasn’t grammatically correct.
🌱 The name
When it came to picking a name for my beauty account, I wanted something original, French and short. I wanted people to be able to pronounce it and remember it. After many ideas, nothing seemed to stick.
Here’s a few that came to mind:
After a while I gave up and just decided it would come on its own. That is, until I told the shoop joke to a friend and she said “why don’t you call your Instagram that? Something like... the white shoop!” @puzzleme thank you for putting me on the right path. •
A few username tries later, I settled on shoop beauty! I didn’t want to go with skincare in case I wanted to expand to hair and makeup, so cosmetics or beauty were my options. In the end beauty sounded nicer to me, and that’s the story!