Bannon wanted to use the sorts of aggressive messaging tactics usually reserved for geopolitical conflicts to move the US electorate further to the right, Wylie said. He had already directed a series of anti-establishment, conservative documentary films and presided over the far-right website Breitbart News, but Cambridge Analytica would mark another step in his overall ambitions to transform the nation.
With financial backing from hedge-fund billionaire Robert Mercer, Bannon co-founded Cambridge Analytica in 2013 as the US-branch of Strategic Communication Laboratories (SCL) Group, a British company that advertises how it has conducted "behavioral change" programs in more than 60 countries.
Wylie described Cambridge Analytica as - Steve Bannon and Robert Mercer using a foreign, military contractor ... to use some of the same techniques that the military uses ... on the American electorate.
Curt Devine, Donie O'Sullivan and Drew Griffin