Available now: UNDERCOVER S/S '10 Less But Better Short Sleeve Pocket Shirt
A rare and elegant short sleeve pocket shirt from UNDERCOVER’s Spring/Summer ‘10 ‘Less But Better’ collection. For the collection, Jun Takahashi pays tribute to the design ethos of German industrial designer, Dieter Rams, the man behind the consumer products company Braun. Inspired by Rams’ ‘Less But Better’ dictum, Jun Takahashi created a not-so-subtle homage to Rams’ aesthetic of minimal detail and functionality. This seemingly simple white short sleeve shirt features unique details such as ‘dial’ buttons, small utilitarian markings, a single vent hole at the pocket and two vent holes at the back. All of these features call to mind the minimal design of Dieter Rams.