Holy cow, it’s Chriiiiissstmaaaas 🎄
Right now, most folks are running around like headless chickens, attempting to get everything done and dusted before kicking back with a large drink in hand, lap full of chocolates and their fave Christmas movie blasting out of Netflix. Just like a guardian angel, swoop in and make their life easier, they are going to love you for it.
OVER COMMUNICATE - Make it super clear to your customers when your delivery cut off dates finish or they will be missed, which means you miss out on sales. Gently remind people in social posts, on your website, in emails and in your social media advertising. This added sense of urgency also helps push through those final sales.
CONCENTRATE ON YOUR FUNNEL - The whole aim of the game is to get someone from never knowing about you to loving you. Sounds easy, and it is, when done right. Gently nurture those souls from strangers to lovers with content that resonates. Offer your customers value, entertainment them or solve their problems. Start now by crafting content that gets people to visit your website, then pow, hit them up with your Boxing Day Sale and watch those sales roll in.
LISTEN - Find out what your customer wants right now and give it to them, it’s the time of year for giving after all. How about free express shipping for all those last minute Xmas shoppers, over communicate when people can expect their delivery, add a free gift with purchase, beautifully gift wrap their goods to save them a job. This is the difference between winning customers or losing them to competitors. @ do a really awesome job of this, the whole shopping experience is top notch and their exceptional customer service converts you to being a brand loyalist after your first purchase.
There you have it, my top three tips so you come out on top this Christmas. Fa-la-la, la-la-la, la-la-la 🥂