How important is to your business?. I say extremely important.
You need to ( data) your own data via surveys, questionnaires, .
And add data ( this is already existing information) via books, journals, , newspapers, magazines etc.
Data guides your decisions in your . If you don't look for the data, you cannot create an effective .
Your can be reached but are you accessing your data correctly to know the right channel to find and motivated them to buy from you.
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