Step 2: Become a Guru
Make sure your niche overlaps with what you do well and your passion. Once you define your niche, make it your business to know more than your peers about this area.
Now devise a strategy that helps you stand out from the crowd and get noticed. Develop, promote and lead a Web site, blog, online discussion forum or networking group on your area of expertise. Write articles and submit them to magazines, newspapers, related Web sites and email newsletters. Write a book. Self-publish. Do some public speaking. Expand your sphere of influence in your area. Get quoted, consult, mentor or coach.
What you are doing is deepening your knowledge and sharing it with the world. If you do this effectively, you will get noticed among the people who matter in your field. You may become the person people go to for information. This puts you in a wonderful position. You are no longer one of the many, but one of the few.
Step 3 ? Waoh, on its way TUNE