I've been seeing a lot of people across social media forums listing out their goals today now we're at the 1st of a new month. It's great to see the diversity in people's goals and I feel inspired by many of them.
But I am seeing more and more people aiming for '300 likes' or '1,000 followers' etc. on their different social media platforms. And whilst it's great to measure these stats, it's also important to understand that 'likes' are not the be all and end all in measuring success on social media.
An increase in likes or followers means that new people are following you, so your message is relevant and is resonating with people, which is great. But after the initial 'like' do they go on to engage with your account or do they remain a silent follower?
Without engagement from them, they may as well not be a follower as far as the algorithms are concerned. You need your followers to be liking and/or commenting on your posts. This engagement tells the algorithm that your posts are interesting and relevant so it goes on to show your post to more people. If one person comments, their circle of friends will then have the opportunity to see that post. If one of them comments, then their circle of friends will have the opportunity to also see it. And it's that ripple effect that you are aiming to get so that your posts are seen by the most people possible.
So yes, set those September goals, aim for more likes, but also think about your content. Is it engaging? Will it prompt discussion from your followers?